Our Story

Born in the desert, designed with passion.

Phat Lizzard Hat Company was created by two friends, Dan Rossow and Matt Nebel, who share a love for the laid-back Arizona lifestyle, hats, and the dream of owning their own unique hat company. Known for their "big ideas", they set out to create a brand that reflects their passion for creativity and Arizona's relaxed vibe.

They combined their creative talents and entrepreneurial spirits to bring their vision to life. Dan, having previously owned a successful custom apparel business, and Matt, with his natural sales skills and large network of businesses and friends, made the perfect team.

Phat Lizzard Hat Company was launched to create high quality custom hats that celebrate individuality, style, and the Southwest spirit of adventure.

We believe that your hat should be more than just a hat, it should be an expression of who you are.  Whether you're teeing off, hiking the trail, or soaking in those Arizona sunsets, Phat Lizzard has the perfect hat just for you.