Our Story

Southwest Heat meets Desert Cool.

Phat Lizzard Hat Company was created by two friends, Dan Rossow and Matt Nebel, who share a love for the laid-back Arizona lifestyle, hats, and the dream of owning their own unique hat company. Known for their "big ideas", they set out to create a brand that reflects their passion for creativity and Arizona's relaxed vibe.

They combined their creative talents and entrepreneurial spirits to bring their vision to life. Dan, having previously owned a successful custom apparel business, and Matt with his sales background and large network of businesses and friends, made the perfect team.

Phat Lizzard Hat Company was launched to create high quality custom hats that celebrate individuality and style, and the Southwest spirit of adventure.

Ready to create your custom hat?

Or just have questions? Reach out today by clicking the Contact button below and we will get right back to you to help you find the perfect hat. Whether it's for the golf course, corporate events, wholesale merchandise, or just for fun.